At Oxelo, we believe that sports and outdoor activities should be accessible and enjoyable for everyone. That’s why for over 25 years, we’ve been committed to developing high-quality, affordable sports equipment to get the whole family moving.
Our Story
The Oxelo brand was launched in 1996 with a simple mission – to make rollerblading fun and safe for all ages. We started by designing protective gear like helmets, knee pads, and elbow pads that offered both comfort and security. As inline skating grew into an international phenomenon, we expanded our product range to include recreational, fitness, and aggressive inline skates for every skill level.
Seeing the potential to bring our value-focused approach to other wheeled sports, we soon ventured into manufacturing kick scooters, skateboards, waveboards, and longboards. With the same dedication to quality and innovation, Oxelo became a leading brand across Europe for entry-level to mid-range urban sports gear.
Over the years, we’ve helped countless kids, teens, and adults to pick up new hobbies, stay active outdoors, and create lasting memories with friends and family. We take pride in being part of our customers’ sporting journeys and enabling them to progress at their own pace.
Today, Oxelo offers a wide selection of skates, scooters, skateboards, protections, helmets, and accessories for both recreation and competitive sports. While our product range has grown, our core values remain unchanged. Safety, accessibility, and fun are still what the Oxelo brand embodies.
Our Vision
At Oxelo, our vision is to share the thrill and freedom of gliding sports with skaters and riders of all ages and abilities.
We believe wheeled sports promote health, happiness and togetherness by getting people of all generations moving and interacting outdoors. That’s why we’re committed to removing barriers to entry and creating quality gear that enhances both participation and performance.
Whether you’re a tentative toddler experimenting with your first scooter or an elite athlete pushing your limits in competition, Oxelo aims to support and inspire your journey. Our goal is to provide the right equipment so you can gain confidence, progress your skills, and pursue your sporting dreams safely.
Through our products and community outreach, we hope to showcase wheeled sports as fun, energising lifestyle activities that bring people together. We envision a world where skating, scootering and skateboarding are lifelong pursuits that unite communities and have a positive impact.
Our Values
Safety
At Oxelo, your protection is our priority. We meticulously design, test and improve all our safety gear to give you the assurance to progress.
Quality
We strive to create robust and reliable products that enhance your riding experience. Our gear is engineered for optimal comfort, performance and durability.
Accessibility
Wheeled sports are for everyone. We provide affordable products so that age and ability are no barrier to getting rolling.
Fun
The thrill of gliding and the joy of improving your skills – that’s what Oxelo is all about. We help equip you with everything you need to enjoy your ride.
Responsibility
We care deeply about supporting our community while protecting the environment. We aim to operate ethically and sustainably at every step.
Our Brands
The Oxelo brand covers a diverse range of sports equipment focused on wheeled outdoor activities. Our products are tailored for everyone from toddlers to competitive athletes.
Oxelo Skates
Oxelo offers recreational, fitness, aggressive and artistic inline skates for adults and children. Our skates are designed for comfort, stability and manoeuvrability to enhance skating enjoyment. We also provide protective gear to keep skaters safe as they progress.
Oxelo Scooters
From toddler scooters to our premium Oxymoron range, we offer stable, smooth-gliding scooters for riders of all ages. Our lightweight scooters are packed with features to help build skills and confidence.
Oxelo Skateboards
Oxelo skateboards cater to newbies and experienced riders with a variety of deck shapes, sizes and wheel types. Our skateboard completes provide great value while our components allow full customisation.
Oxelo Protection Gear
We offer helmets, knee pads, elbow pads and wrist guards specially designed for scootering, skating, skateboarding and other wheeled sports. Our protective gear provides essential impact protection.
Oxelo Accessories
To enhance your skating and scootering, we provide a range of accessories including backpacks, maintenance tools, lights and smartphone holders. Our accessories combine practicality and convenience.
Our Community
While Oxelo originated in France, today we serve a diverse community across Europe and the world. Our customers range from young children trying wheeled sports for the first time to adults rediscovering their passion.
We’re energised by the stories and experiences customers share with us. Nothing makes us prouder than seeing the progression they achieve using our gear. Our community inspires and motivates us daily.
That’s why we actively support grassroots initiatives that introduce more people to our sports. We sponsor local clubs, community events and athlete ambassadors to help spread the joy of skating, scootering and skateboarding.
Our hope is that the Oxelo family will continue growing and thriving for decades to come. The friendships forged and communities built make our sports so meaningful.
Our Environmental Commitment
As a responsible brand, Oxelo is committed to environmental sustainability across our operations and supply chain.
We aim to reduce our carbon footprint by continually improving energy efficiency in our offices, warehouses and stores. We also optimise our packaging to minimise waste.
When designing products, we use durable, recyclable materials wherever possible. We work closely with our manufacturing partners to ensure ethical practices and analyse the full product lifecycle.
Oxelo also sponsors events and initiatives that promote sustainability, from local park cleanups to Earth Day awareness campaigns.
While we still have progress to make, we believe small consistent steps collectively make a difference. We encourage our customers to do their part for the planet too by walking, cycling, scootering and skating for their daily commute.
The Oxelo Team
Behind Oxelo is a diverse team united by a shared passion – making sports gear that consumers love. From researchers and designers to marketers and sales reps, we work together to enhance our product range.
Our team combines decades of sporting goods expertise with fresh perspectives from employees of all backgrounds. Innovation comes from gathering insights across demographics and disciplines.
While Oxelo has grown into a global enterprise, we still cherish our startup spirit. We stay nimble by encouraging employees to think creatively, communicate openly and take smart risks.
Our diverse team unites behind our mission of enabling safe, accessible sports fun. We take pride in Active Life creating positive change through the power of play.
So whether you’re a new Oxelo customer or a seasoned pro, know you have a team supporting you. Let’s progress our skills and deepen our community bonds through the sports we cherish.
Get rolling with Oxelo. Your adventure awaits.
